Search engine optimization is the key to drive traffic and almost all webmasters and site owners use some form or the other to drive some traffic to their site using SEO. But the whole face of SEO has changed over the years.

The information explosion on the web with the massive and ever-growing number of websites the competition is becoming tougher. Moreover the rampant use of unethical practices to rank higher in the search engines have led to super advanced algorithms to be used by the search engines. They are to keep black hat SEO and spam websites at bay.

Here are some of the important rules to follow for Search Engine Optimization.

# Rule:1- Readers first.
It is always good to remember that readers are the ones that make any site popular. So instead of focusing on attracting the crawlers to rank higher on the search engines focus on the visitors. Returning and loyal visitors can be more important as they will keep bringing in traffic long after you have been replaced from the top of search results in any engine.

The most effective way of doing so is keep evergreen new and relevant content on the site. Also keep them engaging as that way the readers will stay longer on the page and improve your overall ranking.

# Rule 2: Keyword usage.
It is a known and age old fact that keywords holds a huge key towards better search result. Keep keywords scattered throughout the content and make sure that they are in tune with the content. Using keywords in the title, Meta tags should be done effectively and cleverly, using it as a part of content makes better sense, as the new algorithm might not find cluttered and crammed keywords healthy.

Try to keep keyword density to 3% at the most, so as not to be marked as spam by the search engines.

# Rule 3: Quality rules.

It is always better to use quality articles with meaningful and needed information or content than publishing a whole lot of meaningless articles that do not feed any new information.

The new algorithms are designed to understand better and relevant content or quality articles. They also look at the time an average reader spends browsing your site for rating. So it is always better to have interesting and engaging content rather than a useless archive.

Unique and interesting articles get links and likes from bloggers and sites. So does the shares by readers in social networking sites.

# Rule 4: Image Search Optimization.
Image search optimization is currently one of the best modes to generate traffic. Use proper pictures in articles and the site, and name them as well as use keywords to describe them. Make sure that the names are relevant. With the huge surge in image and video search in the search engines, this will help to boost viewership of the page.

# Rule 5: Quality Links.
Try to get quality back links from readers and bloggers. Also quality links from social networking sites can do wonders as they are more trusted. Try to embed these links within the content, as they look more valid and trustworthy to readers and search engines.

# Rule 6: Social Networks.
Use social networks effectively and efficiently. Make sure to give catchy headlines and develop smart and condensed content, to grab attention as well as keep the readers engaged.

Also building a social page to share and build an interaction with readers. Even try to post comments and replies in similar posts or sites. Use your signature or link and build a reputation.

# Rule 7: Be Ethical.
Do not try any unethical practice like using bad links or hiding texts. Don’t even think of using all those black hat SEO techniques that were in vogue earlier. That not only can lead to ban by search engines, but that can also turn the netizens avoiding you once and forever.

These are some of the most important things to remember while optimizing search engines. But the things cannot be classified as a rule is to hold your patience. SEO needs time and does not yield results overnight. Moreover it is always worth to plan for long term benefits and results rather than being a shooting star.

About The Author: Alyssa is a writer/blogger. She loves writing travelling and reading books. She contributes in Capital Meats. Her contribution can be also found here Capital Meats.

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